Netflix - Binge Racing

Dec 9

Illustration & Animation

Working on behalf of Beutler Ink, I illustrated this Binge Racing video for their client, Netflix, and oversaw the animation. The video uses a clean, minimalist graphic design language built around bright, high-key visuals that fit in seamlessly with their brand aesthetic. The overall illustration style is modern and refined, relying on crisp vector shapes, and ample white space to create a polished editorial look based on Netflix’s guidelines. We applied this style to our favorite characters, and dreamt up some simple illustrations to highlight the fun tone of the copywriting. After all these years, I still miss Barb.

Michelle LeClerc

Michelle strives to add context and meaning to the exponentially growing world of design. Recently served as the Creative Director at Beutler Ink, a strategic creative agency specializing in research, writing, and design. Michelle has developed design and data visualization for social justice organizations like Campaign Zero, Be a Hero, and Yale’s The Justice Collaboratory and Freedom Reads. In 2017, she created the data visualization for Elizabeth Warren’s book, This Fight is Our Fight, a #1 New York Times bestseller. In 2019, on behalf of Campaign Zero, she led the data visualization for the first police scorecard in the US, which sought to identify urgent issues surrounding police accountability and propose best-practice solutions. Michelle’s commitment to quality design extends from the office to the classroom—she teaches Infographic Design at Temple’s Tyler School of Art.

Netflix - Binge Racing

LA Kings 2024/2025

Elizabeth Warren for Senate