Sage Works
Website
Stacey Abrams and Adriana Martínez Barrón needed a website that broke out of the typical political design conventions that Stacey was best known for. She was looking for something that was modern, eye-catching, easily updated by the client, and inclusive - not an easy task.
Leclerc identified Squarespace as a user-friendly platform for the non-designer. Exploratory moodboards were used to set the tone of the design in a way that adhered to brand guidelines, and the design was implemented onto a staging platform. When this was complete, Userway was tapped to make final WCAG accessibility adjustments and the site was launched! See for yourself at: www.sageworksproductions.com!
Unique Typography
When your company doesn’t yet have a library of imagery, consider typography. Each letterform is a meticulously designed work of art. The enhanced visual impact of using typography as imagery lies in its ability to capture attention and create a striking, memorable impression. When words are transformed into dynamic visual elements, they not only convey a message but also evoke emotion and spark curiosity. Creative typography engages viewers by playing with shapes, colors, and arrangements, making the message stand out in a crowded visual landscape. This approach transforms simple text into compelling art, ensuring that the audience remembers the message long after they see it.
Dynamic Animations
Dynamic micro-animations hold significant power in digital design by enhancing user experience and communication. These subtle, often small-scale animations add life and interactivity to web and app interfaces, making them feel more intuitive and engaging. Their dynamic nature allows them to scale flawlessly across devices.
Tailoring the design to the medium
USABILITY
Sections that can be updated easily by the client through intuitive UX to keep costs low.
ORIGINALITY
Custom CSS elements to introduce a unique brand style.
COMPATIBILITY
By utilizing exploratory practices like mood boards, we were able to expand on the initial branding in a way that resonated with the client's vision.
