Netflix - Social Media

FILM & TELEVISIONCOMPOSITING
Written By Michelle LeClerc

House of Cards

House of Cards was the first major original series produced by Netflix. It's got all the good stuff: betrayal, loose ethics, an unquenchable thirst for power, and destructive ambition. It was nominated for several awards. No pressure, right? None taken! I spiced up the social account with some elegant, totally professional and above-board typography that worked beautifully with the cinematic shots from the show. I paired it with some surprising illustration moments (the Washington Monument), and digital photoshop composites seamless enough to be mistaken for stills. Big thank you to Heavenspot for the strategy and trusting me with this awesome account.

Orange is the New Black

Dark Humor is my catnip, so when Heavenspot approached me to develop social for OITNB, I jumped at the chance. This show demanded advanced illustrative, typographic skills, and you know I love that sort of thing. The results are playful, funny, and a little weird.

Michelle LeClerc

Michelle strives to add context and meaning to the exponentially growing world of design. Recently served as the Creative Director at Beutler Ink, a strategic creative agency specializing in research, writing, and design. Michelle has developed design and data visualization for social justice organizations like Campaign Zero, Be a Hero, and Yale’s The Justice Collaboratory and Freedom Reads. In 2017, she created the data visualization for Elizabeth Warren’s book, This Fight is Our Fight, a #1 New York Times bestseller. In 2019, on behalf of Campaign Zero, she led the data visualization for the first police scorecard in the US, which sought to identify urgent issues surrounding police accountability and propose best-practice solutions. Michelle’s commitment to quality design extends from the office to the classroom—she teaches Infographic Design at Temple’s Tyler School of Art.

www.michelleleclerc.com
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