Google Social

Dec 18

In close collaboration with Google’s Social Media team, I served as the Creative Director and illustrator for Beutler Ink, producing static and animated graphics to drive engagement and strengthen brand presence across Google’s Social media feeds and on their blog.

Representation and visibility was a big priority as I sought to represent the communities that Google serves – A community that is diverse in every way.

What began as a one-month retainer for eight graphics evolved into a trusted five-year partnership. During that time, the work expanded beyond social posts to include hero banners across Google’s social platforms—YouTube, Google+, Facebook, and Twitter. By developing a deep understanding of the brand and consistently analyzing engagement metrics, I was able to strategically refine both content and visual style to maximize impact over time.

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Michelle LeClerc

Michelle strives to add context and meaning to the exponentially growing world of design. Recently served as the Creative Director at Beutler Ink, a strategic creative agency specializing in research, writing, and design. Michelle has developed design and data visualization for social justice organizations like Campaign Zero, Be a Hero, and Yale’s The Justice Collaboratory and Freedom Reads. In 2017, she created the data visualization for Elizabeth Warren’s book, This Fight is Our Fight, a #1 New York Times bestseller. In 2019, on behalf of Campaign Zero, she led the data visualization for the first police scorecard in the US, which sought to identify urgent issues surrounding police accountability and propose best-practice solutions. Michelle’s commitment to quality design extends from the office to the classroom—she teaches Infographic Design at Temple’s Tyler School of Art.

Google Social

YouTube Blog

Google Politics & Elections