Be A Hero

Politics & ElectionsBrandingIllustrationNONPROFIT & ACTIVISM
Written By Michelle LeClerc

Brand Identity

It was a great honor to design the branding for the Be A Hero campaign. Be A Hero is an organization that raises money to fight for accessible healthcare. It was founded by Ady Barkan, who suffers from ALS. This disease will eventually take his life. One thing Ady often says in his talks is, “I may be dying, but I’m not going quietly.” Even though travel is difficult and talking is almost impossible now, he continues to fight on. 

We developed an identity system around the brand to unify the design across vendors and organizations.

The system identified ways to build complimentary wordmarks for consistent campaigns. It dived into font usage, color, illustration and photography.

Then we wrapped it up in a neat package.

We compiled the system in an organized publication so brand elements could easily be accessed.

See Ady’s incredible story in the newly released film, “Not Going Quietly”

Michelle LeClerc

Michelle strives to add context and meaning to the exponentially growing world of design. Recently served as the Creative Director at Beutler Ink, a strategic creative agency specializing in research, writing, and design. Michelle has developed design and data visualization for social justice organizations like Campaign Zero, Be a Hero, and Yale’s The Justice Collaboratory and Freedom Reads. In 2017, she created the data visualization for Elizabeth Warren’s book, This Fight is Our Fight, a #1 New York Times bestseller. In 2019, on behalf of Campaign Zero, she led the data visualization for the first police scorecard in the US, which sought to identify urgent issues surrounding police accountability and propose best-practice solutions. Michelle’s commitment to quality design extends from the office to the classroom—she teaches Infographic Design at Temple’s Tyler School of Art.

www.michelleleclerc.com
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