https://www.leclerc.work/home daily 1.0 2025-12-10 https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/77cd992e-5e20-42c3-8928-ae8f05bb7327/tabletmockup_cover.jpg HOME - “We knew we wanted to tap into our Latinidad in a timeless, spiritual and elegant way, and she brought so many exciting ideas which proved her intuition from ideation to final design was impressively aligned with what we sought.” –Christine Davila Head of Development and Production, Ojalá https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/78ce4feb-dbdf-434c-90c1-1670fae87de1/CZ_iPhone-X-Isometric-View-Mockup.jpg HOME - “Just wanted to say thank you so much for designing the Police Scorecard and making this project look so incredible! So many people have reached out saying they love the design.” -Samuel Sinyangwe Founder, Police Scorecard & Mapping Police Violence https://www.leclerc.work/contact daily 0.75 2022-03-16 https://www.leclerc.work/work daily 0.75 2025-10-08 https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1643756699436-DTVBVGO3YQWXVGETC8QT/Ojala_cover.jpg OUR WORK https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1644529204407-AD41TR45EHZIKF5GVJIE/Be_A_Hero_Styleguide_2018-01.jpg OUR WORK https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1645125243180-327G07TWMG0PU6DZD5SM/uber_desktop_portuguese.jpg OUR WORK https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1645470120947-XJKYXLFIY89OFN61CTI9/CZ_iPhone-X-Isometric-View-Mockup%282%29.jpg OUR WORK https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1645470449043-4U7YJ3VQ3Q35SE1HB809/BOOK_IMages7.jpg OUR WORK https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1646157498103-XTHCEQTI48NJVBEJCB98/gavel+gap+cover.png OUR WORK https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/c29515fa-dc33-48e0-bccc-efc3a098e367/Screenshot+2025-02-06+at+8.45.33%E2%80%AFAM.png OUR WORK https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/f79b3d80-a1b1-44b9-8a5c-90592cf90388/PNP-website-case-study-thumbnail.png OUR WORK https://www.leclerc.work/about daily 0.75 2025-05-28 https://www.leclerc.work/press daily 0.75 2022-03-01 https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1642025656523-ZU6TKHIYGRXLYAE5U34Y/c-PersonalMichelleLeClerc__bio_2020_1598631513786.jpeg PRESS https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1642025725954-6R2STEY89JWNTE0U9TEU/bf4831_f91542d938404ffbad9e4d09794dae5c_mv2.jpg PRESS https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1642025900747-CHL192BOMBCSPYWP8KN7/campzero.jpg PRESS https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1642026559743-DTMNZERNSMB8LBJO1ZIH/47a70c9e7936ccd50cb8ebcb9a7ddb4d-1600x.png PRESS https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1642026745185-8VVL45TX3JDELFGBI6UN/bf4831_566616a44ed04b67a3c7ff2050788c29_mv2.jpg PRESS https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1642027041585-SMM667V77JZAIDJEKQY6/bf4831_cc8aed6d8fdf49bb97c34c198fe64f21.png PRESS https://www.leclerc.work/ojala daily 0.75 2022-03-15 https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1644520818664-7QLUMFCTY9VU9OFNS8HX/Screen%2BShot%2B2022-01-06%2Bat%2B11.26.41%2BAM.jpg Ojala https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1644524743339-6J31A09NRZFHKUKNWWI7/colorandfont.jpg Ojala https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1647378996301-U4TCYKJCF0LI004ARNR6/tabletmockup_cover.jpg Ojala https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/4de0543a-008b-4f89-b656-10a1675bea9a/logo-explorations.jpg Ojala - Ojala was founded by Tanya Saracho, creator, showrunner, and executive producer of “Vida” Working closely with the Ojalá team, we developed a moodboard of type, image and style inspiration to draw from. We then set to work illustrating and designing several options. Here, you’ll see just a few. https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/d3ab6c46-806d-4150-ad78-69f721785ba7/Large+Scale+Vertical+Logo+-+Color_small+copy.png Ojala - The Mark The result was a wordmark that was watchful, empowering, and nurturing. We placed an emphasis on conveying the hand of the artist, with imperfect linework both on the typeface and illustration. https://www.leclerc.work/be-a-hero daily 0.75 2025-12-09 https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/684c9ce7-9a8e-4824-938c-4482e1ed8e22/Be_A_Hero_Styleguide_2018-05.jpg Be A Hero - We developed an identity system around the brand to unify the design across vendors and organizations. The system identified ways to build complimentary wordmarks for consistent campaigns. It dived into font usage, color, illustration and photography. https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/480ac19e-7623-42ce-abd1-7b30dd293255/Be_A_Hero_Styleguide_2018-01.jpg Be A Hero - Then we wrapped it up in a neat package. We compiled the system in an organized publication so brand elements could easily be accessed. https://www.leclerc.work/uber-a-year-in-business-travel daily 0.75 2022-03-03 https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/cc4e6538-c124-4506-a126-7d1d03c003d4/Uber_narratives.jpg Uber - There is power in statistical narratives. On platforms where users tend to spend just a few seconds on each piece content, conveying complicated information in a clear way is crucial. This is where data visualization comes in. Images are processed hundreds of thousands of times faster than text. Images also create visual appeal, which draws a viewer in so they can read more about the research you are sharing. https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/914ad039-57fa-4afa-8e62-f21bfdf2994e/uber_desktop_spanish.jpg Uber - An international audience. The graphic was a hit! It was subsequently created in 3 languages and shared worldwide. https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/b2a34c2e-cdc1-4cea-a12e-7bd49b95146d/Uber_BusinessTravel_Design_FINAL.png Uber https://www.leclerc.work/the-police-scorecard-project daily 0.75 2022-03-16 https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1645469149597-14GJQQM595RJ0DCFKOJ7/Scorecard_desktop_Mockup%281%29.jpg The Police Scorecard Project https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1645469462934-BROT36IQTLR8RDV010RR/Screen%2BShot%2B2022-02-21%2Bat%2B10.49.33%2BAM.jpg The Police Scorecard Project https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1645469905557-3D4WWXLA45LQCZAZJV4W/PoliceScorecard_Mockup_galaxy_3.jpg The Police Scorecard Project https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/2bd63e00-9b49-4704-a97e-bc83b623a4a3/Scorecard_desktop_Mockup2%281%29.jpg The Police Scorecard Project - “Just wanted to say thank you so much for designing the Police Scorecard and making this project look so incredible! So many people have reached out saying they love the design.” -Samuel Sinyangwe Founder, Police Scorecard & Mapping Police Violence https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/5b85b89f-48fa-41f8-a0e5-59c877669c0c/Scorecard_desktop_Mockup3%281%29.jpg The Police Scorecard Project - As a result, several police chiefs ordered a review of their policing practices, and officials began adding the site’s recommended policies to their policing agendas. View the website here https://www.leclerc.work/elizabeth-warren-this-fight-is-our-fight daily 0.75 2022-03-15 https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1645472634534-T6PX039VDF5L1TEA1S7J/BOOK_IMages4.jpg Elizabeth Warren: This Fight is Our Fight https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1645472733460-TMD8DWXX72W8X66B8EKD/BOOK_IMages9.jpg Elizabeth Warren: This Fight is Our Fight https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1645472889172-8RW7J5XUWOUCL3TO2VUH/BOOK_IMages8.jpg Elizabeth Warren: This Fight is Our Fight https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/74d6ce64-034b-460f-ba9c-ecf303f246e5/BOOK_IMages3.jpg Elizabeth Warren: This Fight is Our Fight - “The graphs in the book presented their own challenges, since it was my hope that we could make the presentation of material both clear and interesting. Michelle LeClerc pulled that off with great skill and patiently took on countless versions and tweaks as we worked together to try to get it right.” -Elizabeth Warren “This Fight Is Our Fight: The Battle to Save America's Middle Class” Published 2017 by Metropolitan Books https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/c2aa0eb3-2b74-48f4-b29d-fc554ff57644/nytmockup+copy.jpg Elizabeth Warren: This Fight is Our Fight - The book quickly became a New York Times Best Seller https://www.leclerc.work/the-gavel-gap daily 0.75 2022-03-01 https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1646160152173-U9BX7WFUNLA3PO3R6LP5/RB_CD_video2_frame3_v1.jpg The Gavel Gap https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1646160497355-7WQUOKUB9U5F43IS6IBR/GavelGap_courts_Infographic_v5-01.jpg The Gavel Gap https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1646161390203-RBJYHC3CW1KJTVAND1JX/Screen+Shot+2022-03-01+at+11.02.46+AM.png The Gavel Gap https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/f508ae85-534d-4b8b-83fb-a75804c8758f/GavelGap_InfographicUsualSus_v3-01.jpg The Gavel Gap - Impactful Visualizations A series of sharable infographics were created to highlight key findings and draw the audience in from social channels and online media outlets to the report, which explores the issue in detail. https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/09a975bc-06c7-4b04-8f06-d5da89d6cc1f/RB_CD_video2_frame9_v1.jpg The Gavel Gap - Character Design Care was taken to design characters that were diverse in race, gender and ability. The structure of the illustrations needed to convey urgency, which is a challenge with a medium that is often associated with playfulness. To do this, we lengthened our characters, and created sharp, unfriendly edges. We further accentuated this with a dark, impactful color palette. https://www.leclerc.work/privacy-policy daily 0.75 2022-05-28 https://www.leclerc.work/terms-of-use daily 0.75 2022-05-28 https://www.leclerc.work/cookie-policy daily 0.75 2022-05-28 https://www.leclerc.work/sageworks daily 0.75 2025-08-27 https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/1ec97b41-135d-426a-9156-4a900ed0751e/Screenshot+2025-08-27+at+10.29.27%E2%80%AFAM.png Sage Works Productions Website https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/7fd678e4-ebb5-4b83-b81d-534ca76e29db/pankaj-patel-6JVlSdgMacE-unsplash.jpg Sage Works Productions Website https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/fb770af1-2299-4981-837e-2e19b8ec57c3/mohammad-lotfian-D6mlvnGbAVg-unsplash.jpg Sage Works Productions Website https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/c29515fa-dc33-48e0-bccc-efc3a098e367/Screenshot+2025-02-06+at+8.45.33%E2%80%AFAM.png Sage Works Productions Website - Unique Typography When your company doesn’t yet have a library of imagery, consider typography. Each letterform is a meticulously designed work of art. The enhanced visual impact of using typography as imagery lies in its ability to capture attention and create a striking, memorable impression. When words are transformed into dynamic visual elements, they not only convey a message but also evoke emotion and spark curiosity. Creative typography engages viewers by playing with shapes, colors, and arrangements, making the message stand out in a crowded visual landscape. This approach transforms simple text into compelling art, ensuring that the audience remembers the message long after they see it. https://www.leclerc.work/pricing daily 0.75 2025-10-02 https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/b394c0c9-e949-4f20-ab41-4d6ef54a9f49/Pricing-mashup.jpg https://www.leclerc.work/power-not-persuasion daily 0.75 2025-10-16 https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/36d8a504-d432-4fb1-b754-2e48d2e0d89b/PNPdetail1.jpg Power Not Persuasion: The Susan Sandler Legacy https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/6732c353-e2f3-4242-b8d5-dcc24ffed5d5/PNPdetail2.png Power Not Persuasion: The Susan Sandler Legacy https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/8f9ec673-3435-4623-af7c-3d0bfe00a6e7/PNPdetail3.png Power Not Persuasion: The Susan Sandler Legacy https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/df8f2f64-c945-4c6e-a85f-2a0dd34a7a6b/PNPcomps_horiz.png Power Not Persuasion: The Susan Sandler Legacy - Key Art Film Poster A key art poster is the main visual identity for a film that represents the project across all marketing materials. It’s designed to capture the essence of the story in one striking image. With this in mind, we aimed to highlight the people and organizations doing the work on the ground, giving them visibility and honoring their role, while paying homage to Susan. Here’s a peek into some of the options we considered. https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/3b66f21e-b73d-4c32-bc7c-372bac6137e9/Power+not+Persuasion+Poster Power Not Persuasion: The Susan Sandler Legacy - The Final Poster The team opted for a layout that is clean and modern, with a cinematic, almost dreamlike quality. A pastel palette softens the surface, while the bold typography communicates strength and purpose. We layered the film subjects to reinforce the idea of legacy, influence over time, and individuals interconnected by shared causes. https://images.squarespace-cdn.com/content/v1/61dc7d8c71c3cc206b333b4d/5249f477-aedc-431e-b35a-8068cb10b7b4/Screenshot+2025-10-08+at+9.13.22%E2%80%AFAM.png Power Not Persuasion: The Susan Sandler Legacy - The Website We opted for a clean and modern aesthetic, with a predominantly white background and dark text, letting the content breathe and read clearly. This is essential for accessibility. Strong visual elements give a sense of gravitas and authenticity, while humanizing the subject. Navigation is simple: links to 5 sections appear clearly available. The tone of language is both elevated and accessible to balance storytelling with mission, aiming to invite people in rather than intimidate. https://www.leclerc.work/sidebar daily 0.75 2025-12-12