We were asked to design the first police scorecard in the United States. It was created to identify urgent issues surrounding police accountability and propose best-practice solutions based on an impressive collection of data.

DATA IS ESSENTIAL

On platforms where users tend to spend just a few seconds on each piece content, conveying complicated information in a clear way is crucial. For social justice movements, sharing supporting research can inspire policy changes and prompt action. That’s where data visualization comes in. According to research complied by 3M, we can process visuals 60,000 times faster than text. They go on to say the average person only remembers about 1/5 of what they hear. Combining visuals with statistics reinforces the information, increasing retention.

ACTIVISM, DESIGN, AND DATA VISUALIZATION ARE JUST OUR CUP OF TEA

Armed with this information, we set to work on a clean, interactive design for the scorecard that was optimized for both mobile and desktop.


Just wanted to say thank you so much for designing the Police Scorecard and making this project look so incredible! So many people have reached out saying they love the design.
— SAMUEL SINYANGWE, Founder, Police Scorecard & Mapping Police Violence

As a result, several police chiefs ordered a review of their policing practices, and officials began adding the site’s recommended policies to their policing agendas.


Michelle LeClerc

Michelle strives to add context and meaning to the exponentially growing world of design. Recently served as the Creative Director at Beutler Ink, a strategic creative agency specializing in research, writing, and design. Michelle has developed design and data visualization for social justice organizations like Campaign Zero, Be a Hero, and Yale’s The Justice Collaboratory and Freedom Reads. In 2017, she created the data visualization for Elizabeth Warren’s book, This Fight is Our Fight, a #1 New York Times bestseller. In 2019, on behalf of Campaign Zero, she led the data visualization for the first police scorecard in the US, which sought to identify urgent issues surrounding police accountability and propose best-practice solutions. Michelle’s commitment to quality design extends from the office to the classroom—she teaches Infographic Design at Temple’s Tyler School of Art.

www.michelleleclerc.com
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